Hey! I’m Alex

Jackie is a proud mum of two gorgeous boys and a farmer's wife. Life for her has always been busy, balancing her career as a sales manager in an estate agency with the demands of farm life, family duties, and many evenings of solo parenting during harvest. Despite the chaos, Jackie proved that it's possible to build a successful business in the little snippets of time that often feel impossible to find. When her eldest was about to start school, Jackie realised how important it was to be present for her boys. That's when she made the decision to launch her online business, creating a better balance, putting her family first, and building a life centred around both time and financial freedom.

Completely dog mad, and deeply rooted in rural life. Her world truly revolves around the countryside and everything it brings. Sarah started working online to create more freedom and financial security, without ever having to sacrifice the lifestyle she loves. It was about living life exactly as she’d always dreamed, surrounded by nature, her dogs, and the pace of rural living. After years of chasing freedom and flexibility, Sarah has finally found it and she’s proof that you don’t have to give up the life you love to build the one you want.

For Jemma, becoming a mum of two in rural Dorset changed everything. Surrounded by ponies, dogs, and plenty of animals, she dreamed of raising her outdoorsy kids without missing a moment of their childhood. She had built a very successful career, but when maternity leave ended, the thought of returning filled her with dread. Part-time meant no career growth, while full-time meant sacrificing family life and her priorities had shifted. Starting her online business gave Jemma the best of both worlds, meaningful work she’s proud of and the freedom to put her family first. Now she earns in the pockets of her day, whether she’s walking the dogs, at Pony Club, or pottering in the garden with her kids.

Georgina is a mum of two boys with a passion for countryside living. She previously worked as an NHS community nurse, but after having her children, she faced postpartum depression and sadly lost her sister to cancer. These life-changing events made Georgina realise she could no longer continue in a high-stress job that took her away from what mattered most, her family. Starting her online business became a path to both healing and financial freedom. It has given her the time and space to prioritise her wellbeing and her loved ones, while also allowing her to earn more than a full-time income.

Chloe is a first-time mum and true countryside soul, living her dream life surrounded by her little boy, three dogs, and three horses. What started as a scary step during maternity leave turned into something life-changing. Chloe knew she wanted more, more time, freedom, and a way to create financial security without missing a single moment of motherhood. Today, she's designed a life that many only dream of. Her days are filled with dog walks through the fields, time with her son, and the freedom to enjoy the simple things that matter most. Chloe is now building her own legacy, empowering many other country girls to do the same. She's on a mission to help them break free from the 9–5 and create a life they truly love, one filled with freedom, purpose, and something they can be proud of.

Between working full-time as a financial assistant and doing the bookkeeping for the family farm on Saturdays, Sophie had little time to fill her own cup. While her career provided a consistent income, the demanding work left her unhappy and was starting to take a toll on her health. Starting her online business was about creating a life on her own terms, where she can spend quality time with loved ones, focus on her dogs, enjoy long walks on the beach and across the farm, and finally get the long-awaited house renovations moving again after 4 years on hold.

34 year old wife and mum of two gorgeous little ones (and dog mum to a little black fluffball, Phoenix). Family is everything to Lily, and she loves spending time together, whether it’s cosy evenings at home, baking treats, trips away in the caravan, or exploring the outdoors. Lily’s built a successful career as a teacher but wanted more flexibility to be fully present for her babies and loved ones. Starting her online business is her way of working towards both time and financial freedom, easing financial pressures while still doing something that brings her joy and fulfilment.